Best Ways to Improve Your Search Engine Ranking

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Whether you’re trying to improve your ranking on popular search engines like Google and Bing, or alternative search engines like DuckDuckGo, here are the best ways to start with that won’t overwhelm you or take up too much time.

1. Make a Keyword List

Making a keyword list that captures the overall purpose of your business and web page will prove useful in multiple ways. First, you can look up the words through various SEO tools to analyze your competition, but more importantly, you can start to incorporate the words into your content frequently and efficiently to help search engine algorithms find your website.

2. Optimize Page Titles

Google’s algorithm prioritizes looking for HTML title tags, so including it is crucial to your ranking. Be sure to keep it under 70 characters and include necessary keywords.

3. Improve your Website’s Loading Speed

A few ways to improve the speed of your website are the following:

  • Minimize HTTP Requests
  • Compress and Combine Files
  • Defer Loading of JavaScript Files
  • Switch your DNS Server Provider

4. Clean Up Your URLs

Understandable URLs are preferable to a series of jumbled characters, not only for ease of use for people, but for the search engine algorithms. Keep them short, avoid slashes if possible, and use keywords if you can fit them in.

5. Optimize for Mobile Browsers

Mobile-optimized sites rank much higher on SERP (Search Engine Results Pages), so making a website that is phone-friendly will benefit your business in the long term. Some host sites like Wix offer options for editing the mobile version of your site separately from the computer version.

6. Engage with Social Media

It has been demonstrated that businesses that foster engagement on at least two social media platforms experience significant traffic increases on their central websites. Choose one or two that fit with the nature of your business and make a page where you can share links, updates, job calls, and more.

7. Track Your Traffic

There are numerous SEO tools like Google Analytics and Ahref that can help you track your website’s keywords, traffic, and more in order to analyze both your competition and the performance of your own business in comparison. This will be useful for making tweaks to parts of your website that seem to go unnoticed, or to issues like broken links and incorrect tags.

8. Use Outbound Links

Using outbound links is critical to establishing trustworthiness and credibility as a business. It is worth remembering that not all sites are backed with research, so depending on the nature of your business or endeavor, you will want to look into ways to find the most reliable content to associate with your own. For example, those in academic fields would benefit from linking to sites that end in .org and .edu.

9. Double and Triple Check After Making Changes

Designing and maintaining a website is an enormous task that requires multiple people, various skill sets, and a great deal of focus. The best way to avoid small mistakes like broken links and keyword spellings is to be diligent about editing and re-checking changes during and after the process.

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